Trades

Local customers find you. Not the competitor down the road.

Your customers search before they call. Most trades websites are invisible to that search. We build the local presence that puts your business at the top, across Google, Google Maps, and now AI search.

Request a visibility briefing

The problem

Where most trades businesses stand.
Where they could be.

The average trades website is a five-year-old WordPress template, loading slowly on a phone, with no schema markup and no location pages. It exists. It is not working.

The typical trades website

WordPress template, 4 to 6 second load on mobile
No schema markup: Google cannot read what you do or where
One generic homepage, no service or location pages
Incomplete Google Business Profile: invisible to map pack
Not named by AI engines when customers ask who to call

What a Qyliq build delivers

Custom build, under one second on mobile
Full schema markup: services, service areas, reviews, business details
Dedicated pages for every service and every area you cover
Google Business Profile fully optimised for map pack rankings
Named by AI engines when local customers ask who to call

What trades SEO includes

Four pillars. One local presence.

Customers search for trades businesses in four ways: by service, by location, by review score, and now by asking an AI engine who to call. We build the presence that captures all four.

Map Pack

Google map pack rankings

Local SEO and map pack

Google Business Profile fully optimised. Your business in the map pack for "plumber near me", "electrician in [area]", and every service-location combination your customers search.

Barnet Ranking

Enfield Ranking

Finchley Building

Whetstone Pending

service area expansion

Service area coverage

A dedicated page for every area you work in. Customers searching in Barnet find your Barnet page. Customers in Enfield find your Enfield page. Every area earns its own ranking.

4.9

47 reviews

Google review profile

Review strategy

Google reviews affect both your map pack ranking and how AI engines assess your reputation. We show you the exact process for earning more reviews without asking awkwardly or breaching Google's guidelines.

AI query

"best plumber in Barnet"

cited

AI citation dashboard

AI local visibility

ChatGPT, Google AI Overviews, and Perplexity now recommend tradespeople by name. We build the citation evidence (reviews, structured data, directory listings) that puts your business in those answers.

Local search

The numbers behind every job you are missing.

These are not projections. This is what local search data shows about how customers find tradespeople in the UK today.

76% of local searches result in a call within 24 hours

When someone searches "plumber near me", they call. The business that ranks gets the call.

7x more clicks for businesses with complete Google Business Profiles

An incomplete profile is an invisible business. Profile completion is the single highest-return action in local SEO.

GBP 5-15 per click on Google Ads for trades terms

Every organic ranking replaces paid clicks. A single first-page ranking for "electrician in [area]" is worth thousands annually.

2 businesses named in AI local answers on average

AI engines are increasingly selective. The businesses with complete, consistent, well-reviewed profiles are the ones named.

What we build

Named deliverables. Clear scope.

You know exactly what you are getting. Every item has a purpose tied to a specific ranking outcome, not an activity that looks good on a monthly report.

Custom website, built for speed and local search

Not a template. A fast, mobile-first site designed to rank for your services in your area. Under one second on mobile. Passes Core Web Vitals out of the box.

Service pages for every job you want more of

A dedicated page for boiler installation, emergency call-outs, rewiring, security gates, or whichever services you want to rank for. Each page targets the exact terms customers search.

Location pages for every area you cover

Customers in Barnet search differently to customers in Enfield. Each location gets its own page, targeting the specific searches that come from that postcode zone.

Schema markup that tells Google exactly what you do

LocalBusiness, Service, Review, and ServiceArea schema markup throughout. This is the structured data that feeds both Google's map pack and AI engine recommendations.

Google Business Profile setup and optimisation

Full profile build or audit: categories, service areas, photos, Q and A, review response strategy. The profile most trades businesses have is a fraction of what is possible.

Visibility Briefing at 90 days

A plain-language document showing where you rank, where you moved, and what to do next. Quarterly evidence cycles, not monthly reports that sit unread.

Questions

What trades businesses ask us

Plain answers. If yours is not here, ask us directly.

How much does a trades website cost?

A custom website built for local search visibility typically costs between GBP 2,500 and GBP 5,000 depending on the number of service and location pages. The investment pays for itself when you stop paying GBP 5 to 15 per click on Google Ads for searches you could rank for organically.

Do I really need a website if I get work through word of mouth?

Word of mouth now starts with a Google search. When someone recommends your business, the first thing the recipient does is search your name. If your website is a single page with no reviews, no photos, and no detail on what you do, you lose the job to whoever has a proper site. A website is how word of mouth converts.

How long does it take to rank on Google for local searches?

Most trades businesses see measurable improvement in local search visibility within 60 to 90 days of a properly structured website launch, especially for service-plus-location terms like 'electrician in Barnet' or 'emergency plumber near me'. Quick wins from Google Business Profile optimisation can show impact within weeks.

What is the difference between Google Ads and SEO for trades?

Google Ads puts you at the top of results immediately, but you pay for every click. SEO puts you in the organic results for free, but takes time to build. Most trades businesses should start with SEO to build a sustainable pipeline, then use ads only for terms they cannot rank for organically. A Visibility Briefing shows you which approach makes sense for your specific market.

Will AI engines like ChatGPT start recommending tradespeople?

They already do. When someone asks ChatGPT or Google AI Overviews 'who is a good electrician in Enfield', the engine names businesses it has found evidence for across the web: reviews, a well-structured website, directory listings, and schema markup that tells search engines exactly what you do and where you do it. The businesses that appear in those answers win the call before anyone else is contacted.

Next step

Find out where your business stands locally.

The Visibility Briefing shows you how you rank across Google, Google Maps, and AI search for the searches your customers are running right now. Evidence before commitment.