Case Studies

Evidence, Not Promises

Every number on this page comes from verified data: search console exports, API pulls, and documented pipeline records. Not estimates. Not projections. Measured results.

Featured case study

MOUVE Dance School

A 25-year-old multi-venue dance school in North London. 440 students per week, 78 classes, 22-person team. The website was rebuilt in February 2026. Within 24 days, organic visibility tripled. Within 6 weeks, paid ads were switched off entirely.

Dance education Website rebuild SEO AI visibility Local SEO

5.0 121 reviews, all 5-star

The transformation

Before and after the rebuild.

Before (pre-February 2026)

Zero organic website leads in 20+ years
Entirely dependent on paid ads and word of mouth
Previous agencies: "spent thousands, and the website was just not great"
No structured data, no schema, invisible to AI engines
32.5% of new leads booked a trial. The rest went cold.

After (within 6 weeks of rebuild)

10 organic leads in 12 days with zero ad spend
Website leads convert at 6x the rate of ad leads
723 daily impressions at peak (3.6x the baseline)
92% ChatGPT visibility, cited alongside Wikipedia on head terms
42.8% of leads now book a trial (+32% improvement)

Organic growth

What happened when the ads stopped.

On 13 March 2026, all paid advertising was paused. The site dipped to 170 impressions that day. Then it recovered, and kept climbing.

26 February 200 daily impressions (baseline)

7 March 362 SEO uptick begins

13 March 170 paid ads paused. Dip.

23 March 723 organic peak. 3.6x baseline. Zero ad spend.

1 to 12 April 10 organic leads in 12 days. Ads fully off. Pure search.

261% organic impression growth

200 daily baseline to 723 peak in under 4 weeks.

2x keyword rankings in 24 days

7 ranking keywords at launch, 14 within three and a half weeks.

10 organic leads, zero ad spend

First 12 days of April. Ads fully off. A channel that did not exist before.

6x higher conversion from organic

Website leads convert at 24.7%. Ad leads convert at 4.2%.

AI visibility

What the AI engines say about MOUVE.

We audited MOUVE's visibility across four AI engines with 12 buyer queries each. 48 probes total. The results: 60% visibility, with ChatGPT recommending MOUVE on 92% of relevant queries.

ChatGPT 92%

11 of 12 queries. 7 at #1 position.

Perplexity 58%

7 of 12 queries. 2 at #1 position.

Claude 50%

6 of 12 queries. 3 at #1 position.

Google AI Overviews 3 citations

Cited on "dancing" (49,500 monthly AI searches) alongside Wikipedia.

Unanimous #1 across all 4 engines

"kids hip hop near hendon" "dance fitness women north london" "bar mitzvah dancers london"

Pipeline conversion