Methodology

Evidence Cycles, Not Activity Reports

Four phases. Named deliverables. Every 90 days, you see what moved, what did not, and what to do next. A methodology built around the question your buyers are asking, not the one your last agency answered.

Request a visibility briefing

The distinction

Activity firms report what happened.
A methodology firm shows you why.

Most agencies are set up to produce reports. Qyliq is set up to produce evidence. The difference is not cosmetic. It determines whether you know what you are paying for.

What activity-first agencies produce

Monthly invoices tied to hours, not outcomes
Dashboards that measure visibility but not revenue
Activity reports: "we published four posts, built six links"
No record of what changed or why

What a methodology firm delivers

Named deliverables with defined scope, every cycle
Quarterly evidence cycles that document what changed and why
An authority trail you can read, act on, and present
Every recommendation follows the evidence, not the pitch

The four phases

Measure. Brief. Build. Re-measure.

Every engagement follows the same structure. No bespoke scope creep, no mystery line items. The methodology is the same for every client because it reflects the way evidence works, not the way agencies bill.

148 keywords mapped

search visibility audit

Measure

We audit your current visibility across Google and the four major AI engines. 148 keywords researched, 83 competitors mapped, every SERP analysed. The output is your baseline: where you rank, where you are cited, and where the gaps are.

3 priorities identified

visibility briefing

Brief

You receive the Visibility Briefing (a plain-language document translating the audit into decisions): what the evidence shows, what to do about it, and why. No dashboards, no jargon. A document your team can read without a translator.

Technical SEO fixes

Schema and structured data

Authority content architecture

AI citation signals

implementation progress

Build

We implement: technical fixes, schema markup, content architecture, AI-readable site structure. Every piece of work ties to a specific measurement target from the audit. Nothing is done because it sounds good. Everything is done because the data identified it.

AI citations

Search ranking

Share of voice

Before After 90 days

quarterly re-measurement

Re-measure

Every 90 days, we re-run the measurement. The Share-of-Voice Quarterly (a structured re-measurement across AI engines and Google) documents what changed, what did not, and what to do next. This is the evidence cycle. Not an activity report. Not a dashboard update.

Named deliverables

Three deliverables. Every engagement.

You know exactly what you are getting before you start. Each deliverable has a name, a scope, and a purpose. None of them are dashboards.

VB Visibility Briefing

A plain-language document showing where you rank and where AI engines cite you. The diagnostic entry point. Readable by anyone who runs a business.

AGA Authority Graph Audit

Maps the gap between what you say about your business and what AI engines say when your buyers ask. ChatGPT, Claude, Perplexity, Google AI Overviews. All four, every cycle.

SVQ Share-of-Voice Quarterly

The quarterly re-measurement. What moved, what did not, what to do next. A documented authority trail across three to four cycles per year.

90 day evidence cycles

Measure, build, re-measure. The cycle repeats. Each round builds on the last. The authority trail compounds quarter by quarter.

Inside each deliverable

What you actually receive.

Every deliverable produced by Qyliq is a written document, not a platform login. You own the output. You can share it, present it, or file it. Here is what each one contains.

Visibility Briefing: current position across Google and AI

Where you rank on the keywords your buyers use, which AI engines cite you, and where competitors appear in your place. The evidence, plainly stated.

Visibility Briefing: three prioritised actions

Not twenty recommendations. Three. Each tied to a specific gap in your current visibility. Each with a reason, not just an instruction.

Authority Graph Audit: AI engine probe results

Verbatim outputs from ChatGPT, Claude, Perplexity, and Google AI Overviews for the questions your buyers actually ask. Who is named, who is not, and what the responses say about your category.

Authority Graph Audit: gap analysis and fix list

The distance between your stated differentiation and your visible differentiation, translated into a fix list. Structured data gaps, content authority gaps, citation signal gaps.

Share-of-Voice Quarterly: before and after measurement

A side-by-side comparison of your position at the start of the cycle and at the end. Every metric that moved, with context. Suitable to present to colleagues or a board.

Share-of-Voice Quarterly: next cycle priorities

What to focus on in the next 90 days. Drawn from the re-measurement evidence, not from a general best-practice list. The methodology compounds because each cycle builds on the last.

Questions

What people ask about the methodology

Plain answers. If yours is not here, ask us directly.

What does a methodology firm do that an agency does not?

An agency sells activity: monthly reports, keyword lists, backlink counts. A methodology firm measures your position before it recommends anything, then ties every piece of work to a specific, measurable outcome. The distinction matters because activity without measurement is just spend. At Qyliq, every engagement follows the same four phases, produces named deliverables, and ends with a re-measurement that shows exactly what changed.

How long before I see results from your methodology?

Most businesses see measurable movement within a 90-day cycle. The Visibility Briefing (a diagnostic document showing your current position across Google and AI engines) is ready within two to three weeks of engagement start. The first re-measurement, which documents what changed and why, comes at the end of the initial 90-day cycle. Some improvements, such as technical fixes and schema corrections, show up faster.

What is the Authority Graph Audit and what does it tell me?

The Authority Graph Audit (a structured probe of how AI engines represent your business) maps the gap between what you say about your organisation and what AI engines say when a buyer asks about your category. We probe ChatGPT, Claude, Perplexity, and Google AI Overviews with the questions your customers actually ask, record which businesses are named, and identify exactly where and why you are absent. The output is a document your team can read without translation.

What is the Share-of-Voice Quarterly?

The Share-of-Voice Quarterly (a quarterly re-measurement comparing your AI and search visibility against competitors) tracks your position across every major AI engine plus Google, documents what changed since the previous cycle, and identifies what to do next. It is not a dashboard. It is a written document: findings, what moved, what did not, and a prioritised action list for the next 90 days.

Do I need to understand SEO to work with you?

No. Qyliq is built for business owners and directors who understand what their organisation needs to achieve, not for people who already know how to read a Search Console export. Every deliverable we produce is written to be read by someone who runs a business, not someone who monitors marketing KPIs for a living. If a finding requires technical context, we provide it in plain language.

Start with evidence

See where you stand before you commit to anything.

The Visibility Briefing is the entry point. It shows you the evidence before you make any decisions. No obligation, no sales process. Just data about your current position.