The AI answer does not include you by accident
Generative Engine Optimisation (GEO) is the discipline of making your business visible in the answers AI engines generate. Not the links below the answer. The answer itself.
Request a visibility briefingWhen someone asks an AI about your sector, here is what happens.
The process takes under two seconds. The implications last until your next content update, review cycle, or structured-data refresh.
Your buyer types a question
Not a keyword list. A real question, phrased the way they would say it to a colleague. The same question lands on ChatGPT, Claude, Perplexity, and Google AI Overviews simultaneously.
The engine reads dozens of sources
Your website content, review platforms, directories, structured data, trade press. It weights them by authority, recency, and consistency. Businesses that appear clearly and consistently across multiple sources are more likely to be named.
Three to five businesses are named
The engine generates a short paragraph naming specific businesses. Your buyer reads the answer and calls the ones listed. They do not search further. They do not ask why certain businesses were omitted. Generative Engine Optimisation (GEO) is the work that puts your name in that paragraph.
Four things AI engines look for when generating a recommendation.
The AI Citation Evidence Pack that Qyliq produces for every engagement maps exactly where your business stands on each of these four axes before a single change is made.
Consistent, structured content
AI engines favour content that is clear, hierarchical, and consistent across pages. Services described in plain language. Categories used uniformly. The same information in the same terms across your site, your directory listings, and your review profiles.
Schema and structured data
Structured data in JSON-LD format tells AI engines exactly what your business is, who it serves, and where it operates. Without it, the engine infers this from prose, which introduces errors and gaps. The AI Citation Evidence Pack documents every missing and malformed schema item on your site.
Authority signals
Reviews, mentions in trade publications, directory listings, and inbound links from recognised sources all contribute to your authority score in AI engine weighting. Volume matters less than consistency and recency. A business with 40 current, specific reviews outperforms one with 200 generic reviews from three years ago.
Freshness and accuracy
AI engines weight recent content more heavily than old content. Pricing that has not changed on your website in two years signals stale information. Service descriptions that contradict what a review says create consistency gaps. Generative Engine Optimisation (GEO) includes a structured freshness audit as part of every 90-day cycle.
The shift to generative search has already happened.
These are the numbers that define the current state of AI-generated recommendations for UK businesses.
For local and professional services queries, the citation rate is higher. Your category determines how frequently your business has the opportunity to be named.
ChatGPT, Claude, Perplexity, and Google AI Overviews. Each weighs content signals differently. Qyliq measures all four, not just the one your buyer uses today.
ChatGPT crossed 100 million users within two months. AI-generated answers are now how a significant share of your buyers begin their research.
The AI Citation Evidence Pack documents what changed, what caused it, and what to do next. A documented trail you can read and act on.
Measure what the AI engines say. Then change it.
Every engagement follows the same sequence. The Share-of-Voice Quarterly and AI Citation Evidence Pack are the two named deliverables that anchor every cycle.
Probe all major AI engines with your real buyer queries
We run the queries your buyers are asking across ChatGPT, Claude, Perplexity, and Google AI Overviews. We record every answer, every business named, and every time you appear or do not appear. This is the baseline.
Produce the AI Citation Evidence Pack
The AI Citation Evidence Pack documents where you appear, how you are described, where your competitors appear, and what is causing the gaps. Readable, not dashboard-dependent. Every finding cited to a specific source.
Fix the content and schema gaps
We implement the changes: schema markup, structured content rewrites, freshness updates, directory alignment. Not a list of recommendations. The work, delivered. Every change tied to a specific AI engine signal.
Build authority across multiple sources
AI engines do not rely on one source. We identify the three to five external sources that carry weight for your category and ensure your information is accurate, consistent, and current across each. This is not link building. It is entity consistency.
Publish the Share-of-Voice Quarterly
Every 90 days, the Share-of-Voice Quarterly documents where you appear in AI-generated answers across your target queries. What moved, what did not, and what we are doing next. A board-readable record of your generative search position over time.
Re-probe and iterate
AI engine behaviour changes. Content goes stale. Competitors make moves. Every 90 days, we re-run the probe set, update the Share-of-Voice Quarterly, and adjust the work programme. Generative Engine Optimisation (GEO) is not a one-time project.
What people
ask about GEO
Straightforward answers. If yours is not here, ask us directly.
What is Generative Engine Optimisation (GEO)?
Is GEO different from AEO?
How do AI engines decide which businesses to recommend?
Can I optimise specifically for ChatGPT?
See how AI engines describe your business today
The Visibility Briefing probes ChatGPT, Claude, Perplexity, and Google AI Overviews with your real buyer queries. You see the evidence before committing to anything.
Request a visibility briefing